Search Engine Optimisation
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
- Quality of traffic. You can attract the visitors, who are genuinely interested in products or services that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion. Organic traffic is any traffic that you don’t have to pay for.
